Networking 101: The Art To Making The Connections You Seek In A Virtual World

Image by: Petite Wanderer Photography


Earlier this year, I met a gentleman at an in-person networking event who was frustrated. “I wish everyone at this event had a resume over their head. Then I will know who to talk to,” he said.  

If you have ever had a similar feeling at an in-person networking event then I can imagine how frustrating it is to translate this into the virtual world. So... please pay close attention to what I am about to say: 

            

 People will never have their resumes over their heads in-person or virtually. It’s that simple.


Networking is not merely about what someone can do for you, it is about making genuine connections that will help guide you in your personal or professional goals (whether face-to-face or zoom). 

Obviously, with COVID-19, the dynamics of networking have changed. But, the desire for connecting hasn’t. Therefore, when you are at your next virtual networking event, ditch the feeling that you might have if you were in person that everyone MUST have a resume over their head, and navigate the world of virtual networking with these ideas in mind.

  • Resource Hint: Eventbrite and  career development institutions like Wright Foundation host free webinars, career fairs, and networking events that you can take advantage of

1. Be unconventional – At most in-person networking events you are required to sign-in at the registration table and wear a name tag so other people get to know you. Now, that face-to-face events have dwindled, you still need to find ways to let your prospective connections know about you. instead of a name tag, how about sending them a video resume introducing yourself. 


  • Resource: I’ll show you how to use the FREE video resumes tool in my upcoming September blog. 


2. Change your introduction – There is something quite different about how people interact with each other when they are attending an in-person networking event. If you have ever been approached by someone who immediately asked you “so what do you do?” then you get my drift. People are defined by their character and values, not their job titles. At the next virtual networking event you attend, try to begin the introduction by saying “hi my name is...how is your day/afternoon/ night going so far?” This will intentionally humanize the interaction and reduce the motive-driven energy that’s often exuded at in-person/virtual networking events. 

3. Make an impression – Think simple. Wear a pair of earrings on Zoom or whatever on-line platform you are using that are unique or end the conversation with a humorous statement or joke. People will remember you when there is something specific that resonates with them during an event - virtual or not virtual. And, when you follow-up with the connection afterward, hopefully, you can add that you were the one that wore X earrings and told that X joke.



4. Let the conversation flow – Way too often people at networking events ask a ton of questions which may make the other person feel like they’re on trial. This doesn’t have to be the case. Think about how you would befriend a person or approach a potential partner. You would greet them with a warm smile, possibly discuss your observations of the evening, and then assess where the conversation would go. It’s great to be inquisitive at a networking function for your professional gain, but like any relationship let it progress naturally. 


  • Resource: More tips on how to engage with others at virtual events: CLICK HERE


I’m not an expert in networking, but I do understand people. And, if I am correct, you are a person who is interested in developing a genuine connection with another human being, not a piece of paper. Put your best foot forward, have fun, and be yourself at your next event whether it is in-person or virtually. I guarantee that you will walk away with a new friend or a piece of advice that will help with your personal or professional career goals. 


Hope the resources are helpful in your networking journey!


Best of luck!


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