SPOTLIGHT: Hopeful Makes It Easy For Nonprofits To Attract Young Donors

Nonprofits have limited resources to connect with young donors. Hopeful makes it easy.

Hopeful is a social media management tool that uses a social media analytics AI ( artificial intelligence) platform to help nonprofits revolutionize online fundraising to find new donors. Specifically, young ones. Think Millenials and Gen Z.

I recently had the privilege of attending a product demonstration by Hopeful. What I appreciate about their product was the intelligent platform that allows nonprofits to receive the 5 Ws of data on their donors:

Who they are
What their interests are
When do they give
Where they come from
Why they give

As a social media management tool, they can easily integrate with an existing Customer Relations Management (CRM) system to track and store donor information obtained through social media platforms. Hopeful understands that nonprofits have constraints with technology, time, and knowledge of digital fundraising. All that is necessary to make them visible and active on social media to attract young donors.

Moreover, as a result of COVID-19, nonprofits had to shift quickly from traditional fundraising practices (direct mailing, events, phone solicitations, face-to-face meetings) to more innovative fundraising practices like text-to-give and social media campaigns.

To engage young donors to give nonprofits must position themselves to do the following in their fundraising practices:

Use mobile-friendly donor communication tools
Simplify the donation process (i.e. text-to-give)
Create impactful stories to drive motivation
Take time for relationship-building to cultivate trust

Young donors have a higher percentage of learning about a nonprofit's cause through social media and being prompt to give via their mobile phones. Hopeful provides an intuitive, efficient, and effective platform to create online fundraising campaigns that make it easy for a nonprofit to become hopeful of generating funds from young donors to support their mission.

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For a demo click here: Hopeful Demo

IWN50OFF -- by using this discount code, you can get 50% OFF when subscribing to the Hopeful tool, this is also applicable if you choose the 14-day FREE TRIAL, in which case the get 14-day FREE TRIAL, and then upon purchasing the subscription, you will receive 50% OFF.