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| Image by: i work nonprofit |
Nonprofit fundraising is a challenge. Convincing your audiences, even your most passionate supporters, to donate their hard-earned money is never an easy task. Now with COVID-19, it has become even more of a challenge. Especially online. It takes careful strategy, relationship-building, and (increasingly) the best donation software to start texting your donors.
For those of you unfamiliar, texting your donors is the new wave in fundraising. It is using texting to encourage your donors to support your cause. It allows them to give anytime and anywhere in only a few seconds.
How does it work?
Your donors will text a keyword and donation amount to a phone number assigned by your software provider. You can designate these donations to go toward your annual fund or to a specific event campaign.
Often, you may hear donor text messaging referred to as:
- Text-to-Give
- Text Giving
- Mobile Giving
- Text-to-Donate
- Text-to-Tithe (for churches)
Regardless of what you call it, this modern approach to fundraising has the power to transform your fundraising, but only if you employ best practices. For instance, ensuring you are putting donor information into your Customer Relationship Management (CRM) system, incorporating it into an event campaign, fundraising strategy, and more.
Getting started with text message marketing is pretty simple. Here are some quick steps to help guide you through the process:
1. Choose a software provider
2. Upload subscriber lists
3. Receive unique shortcode (i.e 22333)
4. Promote a fundraising campaign
These steps may vary depending on the software you choose. Therefore, consider software that combines all the best practices to ensure that your organization is getting the most out of your online fundraising efforts. Such as the following: email campaigns, scheduling, short messaging marketing (SMS) with a CRM, donor engagement, integrated analytics, and more. You want software with all the fundraising aspects to make it easy for you, as a nonprofit, to get started.
Nonprofit fundraising doesn't have to be a challenge. There is no reason to try to convince your audiences, even your most passionate supporters, to donate their hard-earned money to your cause. Use text message marketing to get the most out of your fundraising efforts.
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This story appeared originally, in a slightly different form, on Kindest.